CASTING = CONNECTING, COLLABORATING, AND CREATING
Heather Heinz has been Casting Commercials, TV, Film, Industrials,
Print, and Web for over 24 years.
Principals, Real People, and Extras Casting!
Heather Heinz has provided superior casting and talent coordinating services in the Southeast Market since 1997.
She had a casting studio on the backlot of Universal Orlando and was located there for over 15 years. She continues to partner with Universal Orlando Resorts and has cast hundreds of commercials, social media, and print campaigns for them.
The Heinz Casting team works with Production to get as much knowledge as we can about the scope of the project. Reading scripts, understanding their vision, discussing character descriptions, and getting a feel for the intensity they are looking for are just part of our job.
We provide a balance of established actors and a variety of new talent.
As casting directors, we must be culturally sensitive and remember that authenticity and creativity are key.
Diversity, Equity, Inclusion and Belonging
We prioritize the following while casting:
Racial Diversity (BIPOC)
Sexual Orientation/Identity Diversity
Non-traditional family structure
Body Type Diversity
People or Persons with disabilities visible and non-visible
And the LGBTQIA+ communities
Heinz, Casting Director and Owner of Heinz Productions, has been casting Real People Campaigns for many years. We continue to develop a network of Real People from all walks of life.
We work with local, regional, national, and international clients.
Framing for Self Tape:
Self tape instruction should outline the framing the client wants you to use.
A few of the Florida talent we've cast in 2022 & 2023!
Heinz Casting Connects with Talent Agents, Managers, Acting Coaches, and Schools, We also use Social Media and Casting Websites to find new talent. We are always on the lookout for new faces. Casting for nonunion and union Commercials, TV, Film, Industrials, Web, Social, and New Media Content and Print Campaigns. Actors - we encourage you to learn how to self-tape and practice your framing for your Skype and Zoom auditions! Central Florida attracts performers from all over the world because of our Theme Parks. Actors, Models, Singers, Dancers, and Stunt Performers all come to Orlando to get a chance to perform at Universal, Disney, SeaWorld, or Busch Gardens. Serving the Southeast, our home base is in Orlando, FL. However, we can cast wherever needed, Booking talent: Talent will be booked through their talent agency if they have an agent.
A few more faces we've cast in 2022-2023
Casting Principals and Extras.
Union (SAG/AFTRA) and Non-Union Projects. Episodic, Feature Film, Commercials, Reality, Print, Real People, Real Families, and New Media Campaigns.
For our Casting Session:
Self taping, and/or virtual auditions (Skype/Zoom) have been the primary format for our castings, but we can hold live castings as well.
We connect with Agents and Actors and give them an informative breakdown, so they can give you their best performance. We provide clear and concise direction and allow the actor to be creative and show their vision for the role.
We've cast campaigns in Spanish, Portuguese, French Creole, and Mandarin.
People with visible and non-visible disabilities.
And we have cast over 500 people that represent the LGBTQIA+ communities.
We find a cast that everyone is excited about, and we are the company that finds the "hard to find".
DELIVERING RESULTS FOR OUR CLIENTS!
Diversity, Equity, Inclusion and Belonging!
We are here to provide opportunities for all.
We work with experienced actors and talent agencies. We also connect with new talent. We do not represent talent.
We utilize Social Media to find new talent when approved by production.
Our job is to arrange and audition the best local, regional, or national talent available. The session will be designed to fulfill your production requirements, and we are always conscientious of the production budget.
We cast Speaking, Non-speaking, Models, Influencers, and Real People. Non-union and Union jobs.
We offer self tape, virtual, street casting, and in person.
We cast a wide net, review the self tapes, and provide notes and guidance to the talent. After reviewing with our client, reduce options as needed.
We are not a talent agency:
We do not represent or manage talent.
All casting notices posted in our newsletter and/or via social media are announcements. They are not in any way a solicitation for talent representation or employment.
Here are just a few samples of jobs we have cast!